Fillout Review: The Easiest Way to Build Powerful Forms

Creating forms can be a hassle, but it doesn’t have to be. Whether you need a simple survey or a more advanced workflow, the right tool makes all the difference.

I recently came across Fillout, which makes form-building fast, intuitive, and stress-free (no coding required). With smart features like conditional logic, seamless integrations, and a generous free plan, it’s the form builder that actually works for you!

In this Fillout review, I’ll discuss the pros and cons, what it is, who it’s best for, and its key features. Then, I’ll show you how I used Fillout to easily create, share, and publish a customizable form! I’ll finish the article by comparing Fillout with my top three alternatives (Formaloo, Jotform, and Typeform’s Formless).

Whether you’re collecting customer feedback, processing job applications, or streamlining event registrations, Fillout makes form-building fast, intuitive, and stress-free, no coding required.

Let’s dive into what makes Fillout stand out and why it might be the best choice for your next form.

Verdict

Fillout is a powerful and user-friendly form builder that combines seamless integrations, robust customization, and advanced features like conditional logic and analytics in a generous free plan. While mastering the more advanced tools may take some time and the design options could be more flexible, its ease of use and strong security make it an excellent choice for creating dynamic, professional forms.

What is Fillout?

Fillout is a form builder and data collection tool that’s flexible and easy to use. In addition to professional-looking forms, you can also create surveys and quizzes without having to know any code. It offers customization options and user-friendly features, as well as an intuitive drag-and-drop interface.

The platform was founded in 2022 by a team of experienced engineers, marketers, and product specialists. They wanted to create something that combined the simplicity of basic form builders with the power of more complex data collection systems.

But what makes Fillout stand out from competitors like Typeform or Google Forms? For me, it’s been the balance of customization and simplicity.

While tools like Typeform focus heavily on visual appeal and Jotform offers lots of templates, Fillout strikes this sweet spot where you get enough design control without overwhelming options. Their conditional logic feature is also very intuitive.

The user interface took me minutes to get comfortable with. It’s got a clean, drag-and-drop editor that feels familiar if you’ve used other modern software. You can build a multi-page form with complex logic in under an hour!

Major Updates & New Features

Fillout has been busy rolling out major updates and new features.

They introduced an improved analytics dashboard in January that makes visualizing response data much easier than before. I was honestly surprised at how much insight I could get without exporting to another tool.

They’ve also added AI form suggestions in March, which helps predict what fields you might need based on your form title and purpose. And this February, they introduced a new integration with Zapier that expands their connectivity to over 4,000 other apps!

Who is Fillout Best For?

Fillout is an excellent tool for anyone who needs to create and manage forms without the hassle of coding. Whether you’re running a business, handling marketing, or managing internal processes, this tool makes form-building effortless.

Here’s who benefits the most from using Fillout:

• Small to Medium-Sized Businesses (SMBs) can use Fillout to collect customer feedback and generate leads without frustrating clunky form builders.
• Marketing Teams can use Fillout’s integrations with tools like Mailchimp to create surveys, quizzes, and lead capture forms. This makes it easier to collect insights.
• Entrepreneurs & Startups can use Fillout to gather feedback from beta users, streamline sign-ups, and focus on growing their business.
• Educational Institutions can use Fillout’s user-friendly design to create quizzes, registration forms, and surveys to simplify data collection for schools and universities.
• HR Departments can use Fillout’s automation features to handle employee onboarding, internal surveys, and performance reviews.

Fillout Key Features

Fillout isn’t just another form builder. It’s a game-changer for anyone tired of clunky, restrictive tools. Whether you’re creating simple surveys or advanced multi-page forms, it’s designed to make the process smooth, fast, and frustration-free:

• Effortless form creation: The drag-and-drop interface lets you build, share, and analyze forms without touching a single line of code.
• In-depth customization: Choose from various question types like text fields, dropdowns, checkboxes, and more.
• Powerful features:
  • Conditional logic for personalized experiences.
  • Multi-page forms for better user flow.
  • Payment integrations for seamless transactions.
• Seamless integrations: Connect Fillout with Airtable, Notion, and now, Zapier (as of February 2025), unlocking automation with 4,000+ apps.
• Smart analytics: Get deep insights to make data-driven decisions.
• Top-notch security: Your data stays safe and compliant with privacy regulations.
• Time-saving automation: Auto-fill forms with saved information to reduce errors and speed up submissions.
• Cross-platform support: Works flawlessly across different devices and browsers.
• Custom form rules: Automate information entry on specific websites.
• Real-time syncing: Keeps your stored data updated across all devices.
• AI-powered PDF conversion: Instantly transform static PDFs into interactive online forms.
• Generous free plan: Unlimited forms, questions, and pages, plus 1,000 responses per month for free!

Recent Updates (February 2025)

• Zapier integration: Automate workflows by connecting Fillout to thousands of apps.
• Customizable date pickers: Choose the first day of the week for better regional compatibility.
• Enhanced redirects: Add URL parameters to improve tracking.
• Address autocomplete: Enterprise users get an even smoother experience.
• Email workflows: Send forms via email and track submission statuses with ease.

How to Use Fillout

Here’s how I used Fillout to easily create, share, and publish a customizable form:

1. Create an Account
2. Explore Templates
3. Select a Template
4. Name Your Form
5. Edit Your Form
6. Set Up Conditional Logic
7. Customize the Look & Feel
8. Preview & Publish
9. Share a Link or Embed the Form
10. View Your Data
11. Set Up Notifications
12. Integrate Applications
13. Explore the Security Features

Step 1: Create an Account

I started by going to fillout.com and selecting “Get Started.” By signing up, you’ll automatically be placed on the free plan to try Fillout before committing to a paid plan!

Step 2: Explore Templates

After creating an account, Fillout asked me how I wanted to get started:

• Blank form
• Template
• Connect forms with third-party apps
• Import existing form

There was also the option to connect my Google Calendar to book meetings with a scheduling form, choose a payment type to collect payments in a form with Stripe, upload a PDF to turn it into an interactive form or choose a workflow.

I selected “Template” to explore Fillout’s pre-built designs. Rather than starting from scratch, the ready-made templates save lots of time and provide a solid foundation for customization.

Step 3: Select a Template

Next, I had to pick a template. There were dozens to choose from across a variety of industries.

After selecting my template, Fillout gave me a little preview of my form to see what it included. I hit “Use this template.”

Step 4: Name Your Form

The first thing I did within the editor was name my form. I did this by hitting the empty field on the top left.

Naming your form is more important than you might think. If you give your forms generic names like “Customer Survey,” you’ll struggle to find the specific one you need.

Be specific with your form names. Something like “2025 Spring Product Feedback Survey” tells you exactly what it is at a glance.

Step 5: Edit Your Form

The first slide of the form was easy to edit. The left panel displayed my “Settings,” where I could edit the button text and change the image and layout.

At the bottom, I could click through the different pages or add more by hitting “Add page.” I went to the next page.

Fillout uses a drag-and-drop interface that makes adding and arranging fields easy. This time on the left sidebar, there were different question types I could add. This included everything from simple text fields to multiple-choice, file uploads, and even payment collection. All I had to do was click and drag the element onto my form!

Hovering over the elements on my page, I could click and drag them in whatever order I wanted.

Step 6: Set Up Conditional Logic

One of my favorite things about Fillout is the conditional logic. Fillout forms aren’t just static. They actually respond to what people enter!

With conditional logic, you can show or hide questions based on answers, add calculations, and even combine multiple forms.

Initially, I felt a bit lost when trying to create a conditional logic flow. The trick I discovered was to first create all your questions, then go back and add the logic.

Click on any question, select the “Logic” tab, and you can set conditions like “If answer is X, show question Y.” Conditional logic has saved me from creating overly long forms that ask irrelevant questions.

Step 7: Customize the Look & Feel

Customizing the look and feel of your form is another area where Fillout shines. Just select “Theme” on the top left of your form.

After selecting “Theme,” you can change your form’s colors, add your logo, and even access the “Advanced Designer” where you can add custom CSS. Don’t go too crazy with the colors though!

Step 8: Preview & Publish

After you’ve built your form, hit the “Preview” button on the top right to see exactly how it looks and functions before sharing it. This lets you test the flow, catch any issues, and make adjustments.

Once you’re happy with everything, hit “Publish” on the top right.

Step 9: Share a Link or Embed the Form

Go to the “Share” tab on the top navigation bar. Fillout will generate a unique URL for your form that you can share with respondents.

You can also embed the form directly on your website using the provided embed code in the following formats:

• Standard
• Popup
• Full Screen
• Slider

Step 10: View Your Data

The “Results” tab is where all your collected data will live. Fillout organizes responses in a clean table format that you can sort and filter. You can also export the data to CSV or Excel for a more complex analysis.

Your results will be organized into four tabs:

1. Results: View the results of your form.
2. In Progress: See partial form submissions from respondents who abandoned the form or haven’t finished yet.
3. Summary: View a quick and comprehensive overview of all form responses. Visualize your submissions as pie charts or bar charts.
4. Analytics: See exactly where people drop off on each page of your form.

You can even add and customize your views!

Step 11: Set Up Notifications

One feature I wish I’d discovered sooner is the ability to set up email notifications for new responses. This can be accessed within the “Settings” tab.

With a simple toggle, you can get an email whenever your form is submitted, or send an email to the respondent who filled out your form upon submission. Setting up notifications helped me stay on top of urgent requests without constantly checking the dashboard.

Step 12: Integrate Applications

Fillout’s integration capabilities are where Fillout really earned its place in my workflow (just hit “Integrate” at the top). It connects with tools like Zapier, which means you can automatically send form submissions to hundreds of other apps.

For example, you can set up flows that add new client information directly to your CRM, send welcome emails through Mailchimp, and even create new tasks in Asana when specific forms are submitted.

Step 13: Explore the Security Features

If you’re collecting sensitive information, explore Fillout’s security features. You can enable CAPTCHA to prevent spam (drag and drop it onto your form), add password protection to forms, and even set expiration dates.

The learning curve with Fillout isn’t steep thanks to its simplicity, but there are definitely some advanced features that take time to master.

Their knowledge base (The Fillout Help Center) has been a lifesaver for me, especially the video tutorials that walk through specific use cases.

Don’t be afraid to experiment with the platform. You can always duplicate forms before making major changes so you don’t lose your original work!

Overall, Fillout made creating and managing forms much easier than I expected. From drag-and-drop editing to powerful integrations, it saved me time while giving me more control over my workflow.

Top 3 Fillout Alternatives

Here are the best Fillout alternatives I’d recommend.

Formaloo

Read my Formaloo review or visit Formaloo!

Jotform

Typeform’s Formless

Fillout Review: The Right Tool For You?

After using Fillout, I’m genuinely impressed by how well it balances customization with ease of use. I love the drag-and-drop interface, which made creating forms intuitive and fast. Plus, the conditional logic and integrations (especially with Zapier) have streamlined my workflow in ways I didn’t expect.

Fillout’s analytics are surprisingly insightful, and the free plan offers a lot of value (more than I’ve seen from other form builders). While the design options could be more flexible, it offers enough to get the job done without being overwhelming.

Speaking of other form builders, here are the best Fillout alternatives I’d recommend and who they are best for:

• Formaloo is best for businesses needing customizable forms, robust workflows, and deep integrations with CRM and project management tools.
• Jotform is best for those seeking a wide range of templates, flexible forms, and extensive third-party app integrations, making it ideal for marketing teams and small businesses.
• Formless is best for developers or tech-savvy users who prefer simple, code-free customization for lightweight, minimalistic form creation.

Overall, Fillout strikes an excellent balance between ease of use and functionality. If you’re looking for a reliable, customizable form-building tool that integrates well with your favorite apps, Fillout is worth considering!

Thanks for reading my Fillout review! I hope you found it helpful.

Fillout offers a free plan with unlimited forms, unlimited seats, and up to 1,000 responses per month. Try it for yourself and see how you like it!

Frequently Asked Questions

Is Fillout trustworthy?

Yes, Fillout is trustworthy. It has received positive reviews for its reliability, user-friendly interface, and excellent customer support. It has an average rating of 4.8 out of 5 across multiple review platforms. Fillout also emphasizes data security, using advanced encryption to protect user information and complying with data protection regulations.

Is Fillout secure?

Yes, Fillout is secure. It follows industry best practices for data security, is SOC 2 Type 2 compliant, and adheres to GDPR compliance standards to protect user data.