Browsing: Consumer Behavior

Credit: Leeloo The First from Pexels From Nike and Google to Coca-Cola and McDonald’s, major brands are incorporating artificial intelligence…

Credit: Nataliya Vaitkevich from Pexels Seven years after actor Alyssa Milano’s tweet launched the #MeToo movement into the global consciousness,…

Credit: Unsplash/CC0 Public Domain A new paper co-written by a University of Illinois Urbana-Champaign scholar who studies how authenticity and…

New research connects happy keywords to happier shoppers and may help marketers make better use of online ads New research…

Credit: Unsplash/CC0 Public Domain From lobster to haddock and seaweed, seafood plays an important role in the U.S. economy, diet…

Credit: Pixabay/CC0 Public Domain Companies may unintentionally hurt their sales by including the words “artificial intelligence” when describing their offerings…

Credit: Pixabay/CC0 Public Domain Feeling ambivalent about a political issue might seem to be a recipe for indecision and even…

A new study from Temple University faculty members Sunil Wattal, a professor of management information systems and the Schaefer Senior…

Marketing researcher finds that the way to avoid consumer burnout is paying attention to details By Terry College of Business…

Credit: Unsplash/CC0 Public Domain COVID-19 upended almost every aspect of daily life, including consumer and retailer behavior. However, it was…