British Airways Renames and Revamps Loyalty Program

British Airways Renames and Revamps Loyalty Program

British Airways has today announced changes to its loyalty program, introducing new ways to earn Tier Points to progress through the Tiers. 

The former British Airways Executive Club will be renamed The British Airways Club and will come with a new look and feel. As part of the rebrand, British Airways is moving to revenue-based elite status, adding milestones benefits between Tiers, and more.

From April 1, 2025, Members can expect: 

• A new Tier Point system when flying: Members will earn Tier Points based on the cost of their flight and, for the first time, for ancillary spend including seat selection and excess baggage. Members will earn 1 Tier Point for every £1 of eligible spend, which comes with recalculated Tier thresholds to reflect the new model. 
  • Bronze: 3,500
  • Silver: 7,500
  • Gold: 20,000
  • Gold Guest List: 65,000 (with at least 52,000 earned through British Airways-marketed flights, qualifying add-ons and British Airways Holidays packages), and 40,000 to retain (with at least 32,000 earned through British Airways-marketed flights, qualifying add-ons and British Airways Holiday packages).

• Tier Points on a contribution to Sustainable Aviation Fuels (SAF): Members will also earn Tier Points and collect Avios by purchasing a contribution to SAF, earning up to 1,000 Tier Points per year. Customers will also be able to use their Avios as a form of payment, which they can do by simply visiting a dedicated landing page which will be live on April 1, 2025.  

• Limitless Tier Points on British Airways Holidays: Members will earn Tier Points based on the price of the entire package, with no limit in place, making it possible to earn elite status in fewer trips than under today’s offer.  

Customers who already hold bookings for travel after April 1, 2025 will be awarded Tier Points based on a conversion of the existing method. Any existing bookings will earn proportionally the same number of Tier Points, or more, as they would today. 

Later in 2025, Members can also expect: 

• Tier Points on credit card spending: BA American Express Premium Plus Cardmembers will be able to earn up to 2,500 Tier Points by spending on their card, with more details to be announced closer to the launch date. This doesn’t apply to U.S. co-branded credit cards.

• New milestone benefits between Tiers: By introducing more milestone moments between Tiers, Members will be able to unlock rewarding benefits before reaching their next level.  This will start with gifts of 2,500, 4,000 and 5,000 Bonus Avios at milestones within Bronze and Silver. More benefits will be announced in the coming months.

Bonus Tier Points

To celebrate these changes, British Airways is offering limited time bonus Tier Points when booking before February 14, 2025 for travel from April 1, 2025. Bonus Tier Points will be awarded based on cabin, from Euro Traveller to First. 

Bonus Tier Points will be awarded as follows: 

• Euro Traveller: 50 
• Club Europe: 100 
• World Traveller: 70 
• World Traveller Plus: 140 
• Club World: 210 
• First: 330