Ahead of the new year, Linda Yaccarino, CEO of X (formerly Twitter), announced a new initiative, X Money, teasing the upcoming payment system set to launch in 2025.
The announcement reflects X’s ambition to evolve beyond social media into a multifunctional platform where finance and content converge.
X Payments to Transform Twitter Digital Experience
In her message, Yaccarino framed X Money as part of a broader ecosystem that includes X TV and Grok, X’s AI chatbot, hinting at a fully integrated digital experience.
“In 2024, X changed the world. Now, YOU are the media! 2025 X will connect you in ways never thought possible. X TV, X Money, Grok, and more. Buckle up. Happy New Year!” she wrote.
Prominent content creator and NFT collector Alex Finn, known for his financial insights, responded enthusiastically to the announcement. He noted that the innovation could “change X forever,” adding that people who take advantage of this early will make life-changing money.
Finn outlined the features and implications of X Money in a detailed post, predicting it will transform X into a financial powerhouse. According to Finn, users will be able to deposit, withdraw, and transfer money seamlessly within the platform. This integration will extend to content, enabling features like tipping on posts, live streams, and videos.
“X Payments is coming in a BIG way It will unlock the creator economy like nothing we’ve ever seen before on social media X millionaires will be crowned 99% of people will start taking action when Payments launches. Be the 1% that starts preparing now,” Finn emphasized.
He also urged creators to “prepare now,” advising mastery of long-form content, live streaming, and networking with other creators to capitalize on the new tools. Meanwhile, the broader implications of X Money align with CEO Elon Musk’s vision to transform the social media platform into an “everything app” similar to China’s WeChat.
Despite the excitement, integrating a payment system poses challenges. Regulatory hurdles, user adoption, and competition from established financial platforms could complicate the rollout. However, if successful, X Money could position X as a leader in the emerging space where social media meets fintech.
Musk, who has since changed his name on X, is yet to comment on the announcement as of press time. Nevertheless, his prior statements about X’s future hint at ambitions far beyond social media.
The development also echoes previous efforts by the platform to diversify. An official X account, XMoney, has been active since January 2024, signaling long-term planning. As of the announcement, the account boasted over 142,000 followers, reflecting widespread interest.
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