Browsing: Consumer Behavior

The era of disposable fashion and the “wear it once” mentality is fading as fashion-conscious consumers demand the latest trends…

‘They’re planning an outfit for a birthday [or] their festival attire. And they come back to it. So, for brands,…

(A) Experimental protocol in the first session of the experiment and (B) EEG channels involved in emotion and attention process.…

How To Think About X | Mathematics(Image credit: Getty Images)Our modern lives can often leave us overwhelmed with choice –…

Credit: Unsplash/CC0 Public Domain Researchers from Yale University and University of Southern California have published a new Journal of Marketing…

They say you can’t judge a book by its cover, but can you judge a granola bar by its box?…

The brand’s “inimitable design principles” set it apart, says David Legrand, lifestyle director at Selfridges. Sustainability also plays a key…

A new study examines consumers’ familiarity with bioplastics in Japan, their preferences for bioplastic products, and the effect of educational…

The programme, which provides a framework for agile, fast-track and collaborative innovation in the media sector, takes on “bitesize” but…

Credit: Unsplash/CC0 Public Domain Whatever you call them—remanufactured, refurbished, renewed —used products ranging from electric toothbrushes to cars are one…