Browsing: Consumer Behavior

While Gen Z is a generation that stands out for a commitment to the climate, this cohort is also notably…

A study by UNLV Lee Business School marketing professor Eda Anlamlier and colleagues used Rent the Runway data to explore…

Credit: Pixabay/CC0 Public Domain Online grocery shopping has become more popular since the COVID-19 pandemic. Sales from online food retail…

The second panel discussion focused on investing in innovation and strategies for success. A cross-section of experts participated, with Geoffrey…

The era of disposable fashion and the “wear it once” mentality is fading as fashion-conscious consumers demand the latest trends…

‘They’re planning an outfit for a birthday [or] their festival attire. And they come back to it. So, for brands,…

(A) Experimental protocol in the first session of the experiment and (B) EEG channels involved in emotion and attention process.…

How To Think About X | Mathematics(Image credit: Getty Images)Our modern lives can often leave us overwhelmed with choice –…

Credit: Unsplash/CC0 Public Domain Researchers from Yale University and University of Southern California have published a new Journal of Marketing…

They say you can’t judge a book by its cover, but can you judge a granola bar by its box?…