Marriott to Launch Outdoor-Focused Collection in 2025
Marriott International announced today and expansion of its outdoor-focused lodging offerings with two new deals. That includes the acquisition of the Postcard Cabins brand, formerly known as Getaway Outposts, and the execution of a long-term agreement with Trailborn.
Marriott Bonvoy members will now have more choices in traditional and alternative accommodations in nature-forward destinations. The company plans to launch an outdoor-focused collection in 2025, anchored by these two brands.
“Marriott has long been committed to offering incredible travel experiences for every trip purpose. As guests are increasingly interested in nature-immersive travel, we are excited to build on the incredible breadth of our portfolio and welcome the Postcard Cabins and Trailborn portfolios to Marriott Bonvoy as we deliver more accommodations and experiences in awe-inspiring destinations,” said Leeny Oberg, Chief Financial Officer and Executive Vice President, Development, Marriott International. “Whether you’re looking for bespoke lodging near natural wonders, an elevated camping experience, or off the beaten path excursions in nature, our planned outdoor-focused collection is expected to offer a broad array of options for seasoned adventurers and first-time explorers.”
Check out more details below, as shared in the press release.
Postcard Cabins
Marriott has acquired the Postcard Cabins brand, which was formerly known as Getaway Outposts. The Postcard Cabins portfolio provides individual travelers and small groups the opportunity to unplug and enjoy nature. Each property, which consists of groupings of tiny cabins, is located within two hours’ drive of major metropolitan areas. Set on expansive woodlands, the cabins are dog-friendly and feature modern design, private bathrooms, full kitchens, and ample space between cabins for privacy and relaxation.
The current Postcard Cabins portfolio, comprised of 29 properties with over 1,200 cabins across the U.S., will operate under long-term agreements with Marriott. The Postcard Cabins portfolio is also expected to be part of Marriott’s planned outdoor-focused collection with expected integration into Marriott’s system and platforms, including Marriott.com and the Marriott Bonvoy mobile app, in 2025.
Trailborn
Marriott has also entered into a long-term agreement to add Trailborn’s portfolio to Marriott’s system. As an innovative outdoor hospitality brand, Trailborn is focused on bringing bespoke hotels built for adventure to the great American outdoors.
Trailborn’s current and pipeline portfolio consists of 559 rooms across five iconic outdoor destinations, with several projects in development. They have locations near Rocky Mountain National Park, Grand Canyon and in Highlands, NC, with properties to come in Wrightsville Beach, NC, and Mendocino, CA.
Trailborn offers design-forward accommodations inspired by each property’s unique locale, experience-driven programming, curated food and beverage offerings, and insightful property teams to help guests chart their exploration.
Trailborn’s current portfolio will be part of Marriott’s planned outdoor-focused collection, with expected integration into Marriott’s system and platforms, including Marriott.com and the Marriott Bonvoy mobile app, in 2025.
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