Marriott Announces Expansion of City Express Brand
Today, Marriott International announced the expansion of the City Express by Marriott brand into the United States & Canada. The company says that these properties will mark its entry into the affordable midscale transient segment in the region.
In May 2023, Marriott announced the acquisition of the City Express brand portfolio in CALA. With over 17,000 rooms across Mexico, Costa Rica, Colombia, and Chile, the deal increased Marriott’s footprint in the region by approximately 45 percent.
Since the acquisition, consumer and owner interest has fueled growth with expansion plans extending beyond the original markets to new upcoming markets, such as Bolivia and Nicaragua. Additionally, the company recently announced plans to expand City Express by Marriott in Brazil.
The City Express by Marriott brand is designed to be conversion-friendly, with an opportunity for new builds in the future. Marriott says it has already received extensive interest from owners and franchisees, and the company anticipates having signed agreements, with possible hotel openings, in the U.S. & Canada under the City Express by Marriott brand over the next few months.
Existing City Express by Marriott properties have been integrated into the Marriott Bonvoy® program and are available for booking on Marriott channels for members to earn and redeem points. Additional City Express by Marriott properties will similarly be part of Marriott Bonvoy upon opening.
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