IHG Acquires Ruby Hotels for $116 Million
InterContinental Hotels Group PLC (IHG) has acquired Ruby Hotels for $116 million, a premium urban lifestyle brand for modern travelers in popular city destinations. Ruby is IHG’s 20th brand.
Established in 2013, the Ruby brand currently operates 20 hotels (3,483 rooms) in major cities across Europe and has another 10 pipeline hotels (2,235 rooms). There are 9 hotels open in Germany (across Cologne, Dusseldorf, Frankfurt, Hamburg, Munich and Stuttgart), 3 in the UK in London, 3 in Austria (Vienna), 2 in Switzerland (Geneva and Zurich), and 1 in each of Italy, Ireland and the Netherlands. The pipeline hotels are set to open over the next three years across more European cities including Edinburgh, Marseille, Rome and Stockholm.
Ruby’s ‘Lean Luxury’ approach includes signature touches ranging from a great bed and shower in guest rooms created with restoration and relaxation in mind, to unique cocktails in 24/7 bars, all coming together to connect guests with sought-after cities.
IHG is targeting the Ruby brand to grow to more than 120 hotels over the next 10 years and accelerate to more than 250 over 20 years across owners globally. The seller’s operating company is not being acquired by IHG and will continue to operate the current open hotels and any future hotels that the seller develops under the brand.
The integration of all 20 currently open Ruby hotels into IHG’s system is expected to commence later in 2025 and be completed by 31 March 2026. This would increase IHG’s global system size by approximately 0.3%. The current pipeline of 10 hotels when open would add a further ~0.2% to IHG’s system.
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