Just nine months after first announcing the new Spark brand, Hilton has opened the first hotel in Mystic Connecticut. This is a conversion-only brand targeting the economy market. The property was previously a Days Inn by Wyndham.
“Spark is our fastest announcement-to-market brand in Hilton’s history, and we are excited to grow our portfolio of world-class brands with many more Sparks on the horizon,” said Matt Schuyler, Chief Brand Officer at Hilton.
Located less than half a mile from I-95, Spark by Hilton Mystic Groton is nestled in the historic maritime town of Mystic, Connecticut. The charming town hosts iconic landmarks including The Mystic Aquarium, Mystic Seaport Museum, Olde Mistick Village and the Mystic Bascule Drawbridge nearby. The hotel is also less than two miles away from local shops and restaurants in Mystic’s quaint downtown.
Spark by Hilton Mystic Groton features 120 comfortable and relaxing guest rooms and a seasonal outdoor pool.
The hotel features a 24-hour retail market and a simple, complimentary breakfast, featuring premium coffee, juice and a signature bagel bar with spreads.
Public space with multi-functional seating from communal tables to rocking chairs, offering plenty of options for guests to enjoy breakfast, socialize or work throughout the day.
Image credit: Hilton
Image credit: Hilton
“Needless to say, we’re thrilled with being the first Spark by Hilton to be opened,” said Lou Carrier, president, Distinctive Hospitality Group. “We’re extremely confident the Mystic/Eastern Connecticut marketplace will present the diversified business drivers to allow our 120-room hotel to flourish. Additionally, we are already seeing an incredible mix of Hilton Honors members giving trial to the new brand as well as never before Hilton Honors members signing up to join the loyalty program. Hilton is clearly redefining the economy segment with Spark!”
Rates at the new Spark by Hilton Mystic Groton hover at just over $100 this month, as summer season is now over. You can find similar prices, $99 to $130 per night, through March of 2024. For early summer next year prices jump to around $170 per night.
Credit: Source link
