Mark your calendars! The week of April 13-19*, 2025, is officially the best time to sell, according to Realtor.com’s annual analysis. This week offers the most favorable market conditions for sellers — stronger home prices, peak buyer demand and lower competition from other listings.
For agents, this means NOW is the time to get sellers ready. The spring market moves fast, and sellers who prepare early will be positioned to sell quickly and for top dollar.
To help you make the most of this prime listing window, we’re breaking down the five biggest takeaways from the report, plus resources to help you turn these insights into more listings and successful sales.
1. Homes listed in mid-April typically sell for more
Timing is everything when it comes to maximizing a home’s sale price. According to Realtor.com’s analysis of market data from 2018-2024 (excluding 2020), the week of April 13-19 consistently ranks as the best time to sell. Homes listed during this period historically achieve 1.1 percent higher prices than the year’s average and 6.7 percent higher prices than homes listed at the beginning of the year. For 2025, these trends could translate into median prices being $4,800 higher than an average week and $27,000 more than listings in January. Sellers will likely benefit from multiple competitive offers as demand peaks.
2. Buyer demand is high
Mid-April consistently sees 17.7 percent more views per listing on Realtor.com than the rest of the year. This surge in buyer interest, combined with potential easing of mortgage rates, could amplify demand even further. With buyers actively competing, sellers gain leverage to secure quicker offers, favorable terms and potentially higher final sale prices.
3. Peak week brings faster sales
The spring market moves quickly, and homes listed during the week of April 13-19 historically sell at a faster pace than at any other time of the year. On average, homes listed during this week sell 9 days faster than those listed during a typical week. In 2024, homes spent 46 days on the market during this peak selling period — 5 days faster than the year’s average and 7 days faster than in 2019.
4. Lower competition from other sellers
Despite improving inventory in recent years, housing markets remain below pre-pandemic norms. Data shows 13.2 percent fewer listings during this peak week compared to an average week in prior years. Sellers who capitalize on this limited competition will stand out, attracting more interest and better offers before the market becomes crowded later in the season.
5. Price reductions are less likely
Sellers listing during this period have historically avoided price reductions, with 20.9 percent fewer price reductions compared to other weeks. This suggests that homes listed during this time are more likely to sell without sellers having to reset a price.
Leverage the Realtor.com PRO Campaign Hub
To help you turn these insights into more listings, Realtor.com’s new PRO Campaign Hub offers a suite of spring selling marketing assets designed to help you stand out, engage sellers and generate leads. With ready-to-use materials, you can position yourself as the go-to expert on market timing and strategy while helping your clients make informed decisions.
Win more listings and guide sellers to a successful sale
Sellers who list early have the best chance of securing a top-dollar sale with fewer hurdles. But as an agent, success isn’t just about timing; it’s about having the right tools and resources to attract and convert potential sellers.
Listing Toolkit helps you unlock seamless seller connections and conquer listings with confidence. With data-driven resources at your fingertips, you can:
- Automatically connect with more sellers actively seeking an agent.
- Build winning listing presentations with Realtor.com intel about nearby active buyers.
- Promote listing on Realtor.com’s first page results.
By aligning your efforts with this peak window, you can position yourself as a trusted market expert while helping your clients secure the best possible outcomes.
*Based on the Realtor.com 2025 Best Time to Sell report.
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